5 Tips to Quickly Increase Ecommerce Sales in 2017
Getting people to convert and purchase can be difficult. In today’s world, there are a lot of available options for nearly any kind of purchase. Profit will not simply come easily from opening an online shop. Here are 5 things you will not want to ignore when trying to boost ecommerce success.
5 Tips to Quickly Increase Ecommerce Sales in 2017:
1. Rework Your Descriptions and Copywriting:
From product descriptions to blog posts, your content needs to be SEO (search engine optimized). Create content that is crafted around the terms and words your audience will use while searching for the kinds of products you are offering. Rather than keyword stuff, focus on created content that answers a question or offers a solution. As users search along the terms you have used, search engines will recognize your site as offering answers and list you higher in the results.
2. Offer Landing Pages:
It is offsetting to be jilted from a search to an off-topic page. Don’t entice your users in with PPC ads that fit their search criteria, only to throw them to a general page on your site. Instead, offer landing pages that specifically key in to the subject they were originally searching for. The less search and hassle, the better. Help cut out distraction by sending users straight to the areas where they want to go.
Your website needs to be fast and mobile-friendly. If the site takes too long to load, users will simply go elsewhere. This means your images should be compressed and your website should adjust to whatever screen the user is browsing your site through. Use modern tools, like mobile text messaging, to make sure your appeal is as updated and convenient as possible.
4. Don’t Hide Shipping Charges:
Be straightforward and clear about shipping costs. Don’t make your users search. While half of all shopping carts are abandoned, nearly half of those abandoned carts were left because of shipping costs. Your visitor will have to factor in shipping into the cost, so there is no need to be secretive about it. Never ever try to price gouge customers with padded shipping costs. Also, consider offering free shipping promotions and free shipping after a certain amount in order to entice visitors to buy. With free shipping, buyers are able to feel as if they are saving the money they would be able to spend by just looking for the product or service in the store.
5. Create Sharable Products:
If you aren’t already on Pinterest, get Pinning! Ecommerce is getting harder, but Pinterest offers an average order value that is twice of that as Facebook. You will only achieve sharable products by using beautiful, professional and sharp images that people will feel inspired to share and re-pin. With sharable posts, you will be more likely to increase your reach and boost sales.
There are still fortunes to be made with a strong online presence. You will need to be willing to change with the current landscape, but with these points, you will be able to take advantage of the current tools right at your fingertips.
Ken Rhie is the CEO of Trumpia, a complete SMS software with mass SMS messaging, smart targeting and automation.