Best Free Email Marketing Software Tools
Blogging’s a great way to let people know what’s on your mind. It gives you a chance to express your opinion and pass on your knowledge. Remember, though. You’ve got to let people know you are there so that they can tune in, or else you’ll just going to have to deal with them tuning out.
Email marketing software gives you the tool you need to reach your readers and fans. All you have to do is fill in the content and click a button to send it out to your followers. It lets you send a message to many in a way that’s as easy as emailing one person. You can alert people to new blog posts, update them on upcoming posts, and share out some special news that only your newsletter recipients will receive.
There are many options, but which one fits your needs the most? That will depend on the size of your emailing list, what your budget is, and more.
Best Free Email Marketing Software Tools:
1. Campaign Monitor
Campaign Monitor makes designing your email newsletter easy with a drag-and-drop email template editor and its pre-made templates. You can use one of these or hand-code your own. Its user interface is attractive featuring a clean and easy-to-use dashboard. Campaign Monitor also features action-based auto-responders.
You go through just three steps when using Campaign Monitor: Customizing your template, adding subscribers, and testing and sending your newsletter. Detailed analytics let you know your return on investment – basically, are people reading what you send.
The drawback to Campaign Monitor is that it lacks live support, so if you’re new to email marketing software and need some help when you’re in a hurry you won’t have that live support available. It also doesn’t feature integration with third-party software like customer management software, meaning you can’t import your contacts.
Campaign Monitor offers customers a tiered subscription structure. What you get will depend on how many contacts you have and how many messages you plan to send. It starts at $9 per month for up to 500 subscribers and 2,500 emails.
MailChimp is a widely used newsletter app that gives you plenty of what you’ll need. You can track how subscribers interact with you. Its editor and built-in templates make it easy to customize campaigns with the ability to drag and drop text boxes, buttons and images. You don’t have to be the most tech savvy person to use MailChimp.
Even better, you can send up to 2,000 subscribers and 12,000 emails per month and not pay a thing. That makes it great if you’re a beginning blogger on a tight budget or if you don’t need a newsletter app that reaches thousands. You will have to upgrade to the $10 a month plan to get features like delivery by time zone, email and chat support, and automation that can automatically send a newsletter to new customers or ones who make a purchase. Remember the free plan comes with limited choices. However, this leaves room to grow as you start out free then move up. The automation also isn’t necessarily a feature you will need for promoting your blogging.
3. Active Campaign
Active Campaign gives you plenty when it comes to email marketing. It lets you integrate with third-party software and import contacts. Active Campaign has its own customer relationship management tool that allows you to monitor customers’ interactions. All of its plans offer unlimited emails and auto-responders.
You can start out with the drag-and-drop full-featured email editor that lets you design newsletters like you want. Higher subscription levels will let you gain access to other features that go beyond email marketing. Track emails and see which people opened and replied to which emails. There’s plenty of customer service options to help you out.
ActiveCampaign has everything, so much that its dashboard can get complicated. The drag-and-drop editor can be difficult to use. But it still has plenty to offer. It starts out at $9 per month for up to 500 contacts.
AWeber offers bloggers a cost-effective tool that isn’t bogged down on features. It integrates with PayPal, Facebook and WordPress to help gather contacts with whom you interact. The WordPress plugin is especially useful, letting you add email signup forms to your WordPress blog with a single click. A mobile app lets you add subscribers on the go, perfect for your busy schedule.
Once you get those contacts loaded, you have hundreds of free templates and stock photos from which to choose. A draft page lets you preview each email before sending. The dashboard lets you look at stats to see how well your outreach is doing.
AWeber does make you go through steps to make sure you aren’t buying lists or spamming. You will need to say from where your subscribers came. While there are video tutorials, you can only get phone and chat support during hours.
Plans start at $19 per month for up to 500 contacts.
5. Constant Contact
Constant Contact gives you a one-stop solution for managing not only emails but other things like promoting events and gathering new contacts. Its built-in templates makes it easy to use. You can import contacts from email programs like Gmail and integrate with Google Analytics to track your success.
Its easy-to-use features make it versatile. There are auto-responders and other features you need to keep your readers up to date on your activities and market your services if you are blogging to do so.
It lacks the flexibility of some of the others when it comes to scheduling marketing campaigns. Its customer service isn’t around the clock. Plans start out at $15 per month for up to 500 subscribers.
GetResponse recognizes the place mobile devices hold in our world and lets you preview how your email will look on both phones and computers. Its more than 500 email templates are all optimized for mobile. There are both iPhone and Android apps.
There are plenty of options including importing images from iStock, Flickr and Facebook. Scheduling emails is easy by dragging them to a calendar. A drag-and-drop editor adds on to the functionality. You can import contacts from customer response management software.
The form builder isn’t as intuitive as other options, and deleting a list isn’t easy to do. Overall, though, GetResponse offers plenty of what you need.
GetResponse starts at $15 a month for up to 1,000 contacts.
IContact makes email marketing easy. You can connect with plenty of social media sites like Twitter, Facebook and LinkedIn. Scheduling posts and tracking your analytics on these sites are also possible. Its integration with third-party software is good, though it lacks a way to import contacts from Gmail, Yahoo and some other emailing software.
A spam checker lets you spot issues that – if not fixed – may lead your email newsletter into the spam folder. Tracking results let you track whether or not your emails reach your subscribers. Overall iContact is easy to use with features fitting for both beginners and pros.
Customer support is not 24/7. It also doesn’t have as extensive features as others. Its pricing starts at $10 per month for up to 100 contacts, a good price but more limited contacts than many others’ first pricing tier.
8. Mad Mimi
Mad Mimi comes packed with features but starts out with just ones focused on emailing. It creates professional looking emails with quality design features and its WYSIWYG (what you see is what you get) editor. These design tools simplify your designing process.
There are plenty of social networking options including 39 social networking buttons like share, retweet and like that you can include in your emails. Another plus is 21 add-on options including Facebook signup and webforms. Reporting features give you a close look at how successful your email marketing is.
You may have to practice a bit to get the hang of Mad Mimi. It isn’t quite as simple to use as others, but it gets the job done well. You can send unlimited emails to up to 100 contacts for free, or you can start out by paying $10 a month for unlimited emails to 500 contacts.
9. Benchmark Email
Benchmark Email gets you going quickly with an easy drag-and-drop editor. There are plenty of layouts that let you customize the colors. Sign-up forms are also customizable letting you collect a lot of information from new subscribers.
Benchmark lets you track your success including whether subscribers open your emails and click on links. You can see if your emails are bouncing.
There have been reports of a lag as far as when emails respond, which means they may not arrive when you anticipate they will. You also can’t resize images well in its editor. That’s a drawback when it comes to design.
Benchmark lets you send 14,000 emails to up to 2,000 subscribers for free or move up to unlimited sends to up to 600 subscribers for $11.95.
BombBomb breaks away from traditional email marketing software by focusing on videos. You can use its video camera or upload your own and send them out as email newsletters. Your contacts then can, if they choose, send an email back.
You will pay more with the individual plan starting at $49 month-to-month unless you choose the option to pay $468 annually, which breaks down to $39 a month. The next level at $69 month-to-month gives you more customer service.
These are all great options for email marketing software for bloggers. Check them out to see which one is a good fit for you.
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