Pokemon Go’s Marketing Strategy – Why Businesses Should Pay Attention
Now a day Pokémon go is very popular in the world in a few days and serious business person want to its marketing strategies. We all of have many questions related their popularity like what is the Pokémon go local and worldwide marketing strategy, how they become a most popular in a short time, how they got more business etc. based upon research we identify some its smart marketing strategy and will help you to market your business local as well as globally.
Pokémon GO, not even a month old, has already surpassed the popularity of other mobile games. What lessons can marketers take from this craze that’s spreading across the United States and the world?
Pokémon GO is a mobile game app based upon the popular Pokémon video game that Nintendo first released in 1996. The video game lets players act as “trainers” and catch fictional creatures called Pokémon that they can train to battle each other.
The augmented reality Pokémon GO game, a twist on the geocaching fad, gets people outside into their neighborhoods hunting for Pokémon sites and Pokémon training gyms. The characters may be make believe, but the success is real for Nintendo. It’s surpassed the number of daily users on Twitter and made a home on more Android phones than the dating app Tinder.
What can businesses learn from people – both teens and adults – flocking out of their homes to catch characters like Bulbasaur and Pikachu? Plenty.
- Nintendo knows its market. Pokémon has been around for 20 years. That’s partly due to consistency. Nintendo knows it has a winning formula and sticks with it, expanding the brand into playing cards, cartoons and more. At the heart of the game is the trend of collecting. Nintendo and partners identified how children – and adults – love to collect stuff.
- They turned that into a game about collecting fictional characters. The brand expands and matures, now embracing the latest technology in gaming, but remains loyal to its core customers. It doesn’t throw out everything to evolve. It grows what it already knows is a success. Businesses need to understand their target market like Nintendo does and cater to it, drawing it in and always trying to offer more but not stray away from why their product or service attracts customers in the first place.
- When it came time for the release, it couldn’t be better for the United States. Children are out of school. Families are looking for something to do. Guess what? Here’s PokémonGo! Go outside and catch these imaginary creatures while bonding with each other and enjoying that summer weather. Marketers and businesses can take a page from Nintendo’s strategy and pay close attention to their timing.
- Nintendo knows how to build up hype, and that’s what it takes in today’s world where it’s harder and harder to get people’s attention. Who hasn’t seen Pikachu, its main character and the driving image behind its brand? That’s because of a variety of factors including its catchy logo and branding. It also goes back to that consistency. Its customers are loyal and can’t wait for new opportunities to enjoy Pokémon.
- Nintendo gets people talking about Pokémon and excels in its promotional efforts, but PokémonGO hasn’t blossomed because of some heavy advertising campaign. Loyal players so enthused about this latest game spread the word themselves on social media channels. It generated more than $35 million in revenue in a few weeks. It’s even crushing Candy Crush. That’s because people are so enthused about Pokémon GO that they spread the word – the best advertising a company can have.
- PokémonGO users are also part of a special community, and not just because they are bumping into each other at parks trying to catch Pokémon. They share similar interests. They are cool. Businesses can embrace this, promote their products or services and draw users who want to be among the “cool kids.” Make them feel special, a part of a group. A special group.
At the center of Pokémon GO’s success is Nintendo knowing its market and customers. It knows when to come out with new products, how to keep its loyal following, and how to build up excitement.
Businesses need to monitor their customers’ interests. They need to know why customers buy into what they sell and what keeps them coming back. They need to constantly evolve but not at the risk of alienating those who’ve been there since the beginning.
They also need to be willing to take a risk and adapt to the latest trends like, in this case, augmented reality. It makes Pokémon GO even more newsworthy and gets more people talking about it.